2022 | Professional

MUSE Design Awards Gold Winner

XIJIU-Loong vein ancient capital Liquor

Entrant Company

Shanghai Fenggu Packaging Design Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

China is one of the four ancient civilizations in the world. It has experienced many historical dynasties and also has many famous historical and cultural cities.This series of products is specially designed to promote Chinese history and culture.This design selects the four most historical and cultural cities in China as the theme.They are Beijing, Nanjing, Xi'an, Luoyang,They are the most cities chosen as capitals by various dynasties in China.

The packaging box is a pull-out wooden box, with red as the main color,After opening the middle gusset and metal lock,The box lids on the left and right sides can be pulled and rotated to form the form of an ancient palace.The box lids on the left and right sides are each inlaid with 81 golden round nails, symbolizing the gate of the ancient palace.The black inner box has the outline of the palace on the front, and is decorated with golden lines to reflect the image of the ancient palace.

The bottle is a square ceramic bottle,Below the bottle is a golden decoration in the shape of an ancient Chinese city wall, and above the city wall is an ancient palace outlined by golden lines.Inside the city walls, the seal script characters represent the dynasty in which each city was chosen as its capital.The city flowers and iconic ancient buildings of each city are formed into a complete pattern by color pictures and gold threads.These patterns are placed on the back of the four different coloured bottles, highlighting the different characteristics of each city.The side of the bottle has a loong(Chinese dragon) pattern and relief.The bottle cap adopts the shape of an ancient palace, and the shoulder of the bottle adopts the shape of the eaves of the palace.The perfect combination of the bottle and the golden cap resembles an ancient palace.

Credits

Shanghai Fenggu Packaging Design Co., Ltd
Zhu Hai
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