2022 | Professional

MUSE Design Awards Gold Winner

Swealt

Entrant Company

inDare Design Strategy Limited

Category

Product Design - Personal Care

Client's Name

inDare Design Strategy Limited

Country / Region

China

Swealt is a hair coloring cream that can bring a new experience to consumers. At present, most products in the home hair coloring market ignore customer experience and focus more on convenient production line and cost control.



Through consumer research, we concluded that the Generation Z is more willing to consume and communicate for a good experience, so we designed this hair coloring product to satisfy the needs of consumers with professionalism and services.



In order to give consumers a perfect hair color experience at home, we combine the professional hair salon techniques. The products are set up a partition coloring, with precise data measurement by hair length, and the user can choose the capacity of the hair coloring cream according to the length of the hair.



Swealt is not only a professional hair coloring product, but also allows consumers to understand their hair quality, hair care knowledge and advice from professional hairdresser.

Credits

CEO
Fengming Chen
Supervisor
Jiarong Zeng
Designer
Qingyu
Designer
Haoxue Mei
Designer
Yujie Chen
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