China   |  2022

MUSE Design Awards Gold Winner

Lexar Professional CFexpress Type B Card DIAMOND Series Box

Entrant Company

Lexar Electronics (Shenzhen) Co., Ltd.

Category

Packaging Design

Client's Name

Sub-Category

Electronics

Since 1996, Lexar has been trusted as a leading global brand of memory solutions and always produce memory products and solution with innovative ways of thinking. The product packaging of CFexpress™ Type B Card DIAMOND Series which the design team used the elegant and sparking diamond as the inspiration to highlight its high-end and reliable brand image, to illustrate Lexar’s attitude of focus, persistence and challenge. The packaging structure adopts rigid box with lid. The laser groove in the middle simulates the brilliance of opening the box, creating a visual experience of opening Pandora's Box, adding a mysterious atmosphere to the box and stimulating the curiosity of users. From the perspective of user experience, it is also easier for users to open with its highly flexible structure. The inner of the box is made of dark black high-density cotton, complemented by the surrounding luminous effect of the box body, which highlights the product embedded in the center, giving the products a finely crafted sense of quality. In line with the style of the packaging, the design team explains the product form and functions perfectly with concise words and clean typesetting. The shiny cover, velvet film, embossing technique and V-groove board highlight the texture and layering of the box itself, and at the same time it also gives consideration to the physical touch and visual balance, bringing users a wonderful elegant hands-on experience. In addition, the design of DIAMOND Series products will be carried over to future product packaging, reflecting the brand's commitment to sustainable development.

Credits

Chen Guoquan
Wang Xiaomin
Sun Kehua
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