China   |  2022

MUSE Design Awards Silver Winner

Buddha Longjing Tea Gift Set Conceptual Design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design

Client's Name

Red dot School of design

Sub-Category

Other Packaging Design

Buddha Longjing Tea Gift Set Conceptual Design is a packaging design about tea. In this design, in order to reflect the characteristics of Zen tea, the overall packaging is like a Buddhist temple treasure box, which adopts a symmetrical open box form, and its internal structure is divided into upper and lower parts. The upper part of the mountain is made of wood, and the tea pot lives in it. The top of the pot is decorated with golden lotus, which means living freely - living in the deep mountain and feeling at ease; The pure black can is printed with golden patterns, deep and dazzling. The tea packaging texture in the pot is more prominent, with black printing on gold background. The four characters of big Buddha Longjing adopt silver ironing technology to make the overall packaging of the tea pot more complete. The foldout implies the tea tree in the mountain (with other information such as the way to receive the exclusive tea tree). The lower part is also divided into two layers. On the upper layer, there are limited hand prints as tea gifts; In the lower pull-out box, there are independent small tea bags (easy to carry out) and wooden engraving base accessories. In terms of color matching, we choose gold with high quality and pure blue as the main body color, which further reflects the refreshing tea fragrance lingering in the secluded mountains. Gold represents the quality of the Giant Buddha Longjing.

Credits

原创设计师
五瑶
原创设计师
正子阳
平面设计师
正子阳
插图设计师
正子阳
插图设计师
张宇晨
3D设计师
廖豪
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