2022 | Professional
Entrant Company
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The whole project property is narrow and long, which is easy to make consumers feel visual fatigue. We use its inherent physical environment to design it as a "market", combine the inherent disadvantages of the store with other advantages, and build it into an "Oriental market" in combination with the unique Oriental local color, so that local consumers can find cultural resonance in the modern and westernized urban business environment, Make up for the lack of local culture and business environment.
We take the most famous local plant "bamboo" in Chengdu, where the project is located, which is also the spiritual symbol in the hearts of Chinese people, as the inspiration source of the project. We transform the form of bamboo into the graphics of brand logo, use its growth state into the paving language of heaven and earth, and combine the meaning of "Weiyang" to refine the scale of "bamboo" in heaven and earth.
The visual language of the whole store is dominated by traditional Chinese calligraphy. From hard decoration to guidance and then to soft decoration system, they are telling a complete story of "Oriental market".
With the key lighting effect of spotlight, the color rendering index of goods is controlled at 97%, which sets off the protagonist of space - goods like creating a stage.
In the whole design, we have adopted environmental friendly stone, ceramic tile, metal stainless steel, wood grain aluminum veneer, glass and other major fireproof materials to build a business environment. Shape the aesthetic taste rooted in the hearts of the Chinese people in modern materials and crafts. Meet resonance in the "Oriental market".
Credits
Entrant Company
AECOM
Category
Architectural Design - Cultural
Entrant Company
Henkel (China) Investment Co. Ltd.
Category
Product Design - Other Product Design
Entrant Company
广州元图装饰设计有限公司
Category
Furniture Design - Furniture Sets
Entrant Company
ZTWLAB
Category
Interior Design - Residential