2022 | Professional

MUSE Design Awards Silver Winner

Dongyisheng Textile

Entrant Company

Guchuan Design

Category

Interior Design - Commercial

Client's Name

Country / Region

China

Dongyisheng in this case is a textile company specializing in cloth and fabric. Based on the owner's appeal and its brand concept, the designer takes white as the core color. By verse of simple and concise design techniques, the designer creates a natural and delicate space without redundancy.

The pure and white facade of the building is full of the aesthetic essence of white. The neat and orderly square hollow-carved design is like the yarn of cloth, creating a quiet and clever artistic rhythm.

White is clean and pure. Matched with line texture, it extends naturally from outside to inside. The reception desk is simple and casual. The contrast of white and gray looks plain and simple, as well as extraordinary, decorated with wooden materials. The lines are delicate, drawing the outline of harmonious space order. The light belt at the stairs follows the rhythm of the steps, endowing the space a little more lightness.

As for the design of the fabric exhibition hall, the designer pays attention to the inner tone rather than the appearance of the space. The tone of fabric exhibition hall is warm and clean, expressing a noble quiet and peace.

Concise ceiling and frame format wall are like spinning thread shuttling in the space, extending the visual sense on the one hand, and strengthens the connection between people, space and products on the other. Furthermore, it enhance the brand impression of consumers.

Wooden tables, rock shapes and tree ornaments make this clean space more vivid, which fully shows the ecology, health and comfort of the product, thus making people happy and attached to here.

At the time when we come into the office negotiation area, we unconsciously abandon the distracting thoughts and put down the psychological alert. The echo of white and grey blends here, diffusing a peaceful and indifferent space implication. The rhythmic wall lines and wooden display cabinets enrich the spatial level, implicitly expressing the characteristics and creativity of the fabric, and strengthening consumers' cognition and memory of the brand.

Credits

Chief Designer
Weikun Li
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