Aqua Nobel Packaging Redesign

Aqua Nobel is a Swedish company that offers nutritious, sustainable waters. Their products are
sourced from southern Sweden with the ecosystem in mind. Now, you might ask – why all this talk about
sustainability? Because environmental consciousness runs deep in the culture of our country. Naturally, at
the very core of Aqua Noble’s mission is to promote products that use 78% renewable and 100%
recyclable packaging.
To introduce its brand and products to the U.S market, Aqua Nobel commissioned QNY Creative to
redesign its packaging. The goal was to create a distinctive packaging that would be very attractive on the
supermarket shelves while being successful at communicating the product’s benefits. We played with
functional typographies and ensured the product offer is front and center: Vitamin Infused Water. To
reinforce that our waters have hints of flavor and are not juices, we used a minimalistic approach and got
rid of heavily colored backgrounds. For clarity, we infused the ingredients in every pack: Naturally
Flavored Lemon + Ginger, Watermelon + Raspberry, and Blood Orange + Grapefruit. To further
strengthen the company’s Swedish identity and sustainability mindset, we incorporated the flag in the
logo: Sourced in Sweden. The graphic system also allows the possibility of brand expansion, making it
easier to adopt the new design to new flavors, always focusing on providing their customers with
vitamin-infused water, brought directly from the source.