Aqua Nobel Packaging Redesign

Aqua Nobel is a Swedish company that offers nutritious, sustainable waters. Their products are

sourced from southern Sweden with the ecosystem in mind. Now, you might ask – why all this talk about

sustainability? Because environmental consciousness runs deep in the culture of our country. Naturally, at

the very core of Aqua Noble’s mission is to promote products that use 78% renewable and 100%

recyclable packaging.

To introduce its brand and products to the U.S market, Aqua Nobel commissioned QNY Creative to

redesign its packaging. The goal was to create a distinctive packaging that would be very attractive on the

supermarket shelves while being successful at communicating the product’s benefits. We played with

functional typographies and ensured the product offer is front and center: Vitamin Infused Water. To

reinforce that our waters have hints of flavor and are not juices, we used a minimalistic approach and got

rid of heavily colored backgrounds. For clarity, we infused the ingredients in every pack: Naturally

Flavored Lemon + Ginger, Watermelon + Raspberry, and Blood Orange + Grapefruit. To further

strengthen the company’s Swedish identity and sustainability mindset, we incorporated the flag in the

logo: Sourced in Sweden. The graphic system also allows the possibility of brand expansion, making it

easier to adopt the new design to new flavors, always focusing on providing their customers with

vitamin-infused water, brought directly from the source.