Korea South | 2022
Humans, who have lived with nature for a long time, have a visual interest in the shape of nature. Humans have evolved over a long period of time as an adaptation to the habitation environment, and the accumulated experiences are genetically inherent in human instincts according to the theory of natural selection. Thus, humans have the intelligence of automated attention and liking for factors favorable to survival. Through evolutionary psychology and neuro-aesthetic studies, visual appeal factors for branching, self-similarity, translucency, and streamlines were discovered. Branch is a lighting that observes the shape of nature and applies the element of instinctive liking.
A-Ruby Interior Design
GUANGZHOU CHEUNG YING DESIGN CO.,LTD.