2022 | Professional

MUSE Design Awards Silver Winner

THE GAME OF CANTOPOP

Entrant Company

Qing Lei

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

Country / Region

United States

Cantonese is the dominant and common official language in the coastal areas of southern China, Hong Kong, and Macao. Politically, the popularity of Mandarin education, China's official language, and the economic development of south China have attracted many populations from the mainland, making Cantonese survival difficult. Young people’s and children's lack of interest in Cantonese has led to the gradual loss of Cantonese culture inheritance. The crisis of Cantonese culture also leads to the lack of communication between the older generation and younger generation of Cantonese people, Cantonese people, and Mandarin people, making them misunderstand each other and isolated from each other. Cantonese people feel helpless, unconfident, losing their identity, and gradually despairing about the future of Cantonese. THE GAME OF CANTOPOP is a game card designed based on Cantopop, which provides an opportunity to promote the Cantonese language and culture. And offer a new way for people to learn Cantonese, combined with the profound culture of Cantonese, and take Cantopop as an opportunity, to stimulate people's interest in learning Cantonese. At the same time, break the gap between two generations, and also the gap between two languages and narrow the relationship. The game contains the words in the lyrics of classic Cantopop songs, which includes the vocabulary of Cantonese, and is also widely used in daily life. The game covers three different playing methods, available for groups to play together, making Cantonese learning more enjoyable and attractive. At the same time, the Cantonese Language and culture are publicized through games. The game contains Cantonese, Mandarin, and English, which can be done in a different language groups.

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