2022 | Professional

MUSE Design Awards Silver Winner

King Seeds

Entrant Company

Spark Branding & Advertising

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Chacha Food

Country / Region

China

King Seeds is the national melon seeds brand Chacha Food high-end products.

The rise of China tide stems from the broad and profound Chinese culture and national confidence behind it.

The name of king Seeds comes from the confidence in quality and the royal gene with a sense of national fashion.

Nowadays, Chinese young people tend to be obsessed with lovers in dramas or novels, and eating sunflower seeds is also the scene of King Seeds.

We have selected four famous imperial love couples in Chinese history: First Emperor of Qin and Hu Ji,Emperor Ming of Tang and Imperial Concubine Yang, Emperor Huizong of Song Dynasty and Li, Emperor Qianlong and Fu Cha,taking us to enjoy the love story of Chinese emperors.

Credits

Creative Director
Gavin Wang
Creative Director
Kelly Chen
Art Director
Crystal Wang
Art Director
Mia lee
3D designer
Yang Liu
CopyWriter
Jia Li
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