Interview
Bai Fan
1 Please give us a brief bio of yourself and your design background.
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2 What made you become/why did you choose to become a designer/artist?
Born into an artists
3 Tell us more about your business/company, job profile, and what you do.
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4 What does “design” mean to you?
Design is a tool to tell stories. There is no such thing as a perfect design. There are a thousand Hamlets in a thousand people
5 What’s your favorite kind of design and why?
I once saw a toy
6 To you, what makes a “good” design?
Designs that show attitudes, designs that reflect social phenomena, and designs that convey spiritual pursuits.
7 Describe your design style and its main characteristics.
I like to ponder over social phenomena and dig into human nature deep inside, and then depict them with design language in an euphemistic, metaphorical manner. In terms of details, I pursue delicate contrast and pay attention to expressing feelings and telling stories with my design works. I also like to create characters that are both good and evil in my works, set up
8 Tell us about your design process.
The process of conception starts with interactions with the world. I pay attention to prominent social problems and often chat with ordinary people to record their big dreams. Based on such interactions, I determine the start point and finishing line of my creation, and constantly make explorations and experiments in the process. Just like GPS leads us to our destinations via different routes,
9 Do you think your country and its cultural heritage has an impact on your design process?
The country
10 Congratulations! As the winner of the 2022 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
It is of great significance for me to win this prize with international influence. It enables me to display my works and my thoughts on design worldwide, and connects my work with the world.
11 Can you explain a bit about the winning work you entered into the 2022 MUSE Design Awards, and why you chose to enter this project?
The real world is undergoing profound changes. The wrestle between centralization and de-centralization caused by the concept of metaverse, in fact, focuses on the theme
12 What was the biggest challenge with this project?
The structure of the work itself demands extreme refinement. The work seeks to achieve sustainable design. The major challenge of the design lies in ensuring refinement while achieving a balance in energy efficiency.
13 How has winning an Award developed your practice/career?
The award represents a recognition of my work
14 What are your top three (3) favorite things about our industry?
The implementation of design concept is a process to transform abstract concept into reality. Design has imperceptibly become a pillar supporting people
15 What makes your country specifically, unique in the design industry?
China now has a complete industrial system, which is conducive to turning design concepts into reality.
16 Where do you see the evolution of design industry going over the next 5-10 years?
Nowadays, artificial intelligence replaces humans to complete basic creation and even some creative thinking. The continuous development of science and technology will push designers
17 If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Design is not only a flash of ideas, but a process requiring long-time accumulation of skills.
18 What resources would you recommend to someone who wants to improve their skills in the design industry?
I think Muse World is a great platform to obtain the latest news about design. It can provide an objective standard for you to analyze and evaluate your own works. In addition, designers should pay attention information in other fields because design is a combination of diverse, comprehensive ideas.
19 Who has inspired you in your life and why?
My father is an artist. More than just art creation, his works help protect and inherit traditional culture. His style and aesthetics provided an inspiration for me, and his spirit and experience also inspired me to shape my own theory. Thus, I created a visual system totally different from traditional art.
20 What is your key to success? Any parting words of wisdom?
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21 Do you have anything else you would like to add to the interview?
I would like to express my thanks to professional judges for their recognition and support.
