Interview
HUANG SI HUANG
1 Please give us a brief bio of yourself and your design background.
I am a designer who specializes in architecture and interior design. I focus on creative concepts and visual storytelling, dedicating myself to creating attractive and meaningful design pieces.
2 What made you become/why did you choose to become a designer/artist?
I enjoy deriving more creativity and passion from the process of life, and I relish expressing thoughts and emotions through visual or other mediums. I hope to develop a unique creative mindset in the future, enhance my sensitivity to the beauty of life, and quantitatively express the experiences within my heart.
3 Tell us more about your business/company, job profile, and what you do.
AIII DESIGN dedicated to the architecture and interior design industry for many years, was founded in 2017 and is based in Taichung City, Taiwan. In the process of creating each space from 0 to 1, we strive to redefine the patterns and appearance of life. We aim to embrace the concept of subtraction in design, planning personalized ways for users, and providing a more refined experience of minimalist living.
4 What does “design” mean to you?
The pursuit of a creative process that encompasses ideas, artistry, professionalism, aesthetics, and a human touch.
5 What’s your favorite kind of design and why?
I appreciate minimalist design, as it allows for a better connection with the surroundings and the clean lines of space, while reducing the intake of complex environmental information.
6 To you, what makes a “good” design?
Good interior design should encompass elements such as professionalism, aesthetics, user-friendliness, coherence, sustainability, and user experience.
7 Describe your design style and its main characteristics.
Primarily focusing on minimalism, apart from customizing for individual lifestyles and dimensions, we aim to minimize complex lines and utilize low-saturation materials to interpret the spatial experience.
8 Tell us about your design process.
With the central concept of subtractive design, simple lines are used to create a unique sensory space.
9 Do you think your country and its cultural heritage has an impact on your design process?
Some have been greatly influenced by the meticulous cultivation of Japanese culture.
10 Congratulations! As the winner of the 2023 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?
Winning awards is a process of self-validation in itself. It's just one aspect of career development, and I will continue to build upon creativity as the foundation for future growth.
11 Can you explain a bit about the winning work you entered into the 2023 MUSE Design Awards, and why you chose to enter this project?
This project involves the renovation of a pre-owned residence. Initially, the homeowner wished to extend the existing layout and add basic living functionalities. After several rounds of communication and negotiation, they decided to explore a new lifestyle, marking a new chapter in their life. The project began with the removal of certain partitions, merging the living and dining areas into a spacious shared space, allowing for limitless possibilities and diverse usage. Upon entering the residence, the entryway features a unique material combination, creating a transition area for residents coming and going, setting the tone for a change in mood. Reflecting the homeowner's hospitable nature, a shared dining area with dual dining tables was incorporated into the interior design to accommodate hosting friends and family. Furthermore, the material extension on the TV wall visually connects the two shared spaces, creating a subtle harmony. The shared dining table serves not only for dining but also as a workspace and reading area, offering multifunctionality and increased interaction among family members. Thoughtful layout and circulation planning enhance the functionality and flexibility of each area, reducing the inconvenience of repeated movement in daily life. Overall, the design allows residents to discover new life experiences, explore various facets of life, and appreciate the essence of home and its potential. The design retains large windows in the fa
12 What was the biggest challenge with this project?
It's necessary to gradually guide the homeowner's habits and achieve a design density above standard with a relatively lower budget.
13 How has winning an Award developed your practice/career?
Winning awards is an attempt to showcase our design capabilities, gain trust, set our company's design style apart, leverage online exposure opportunities, and make potential clients take notice of us.
14 What are your top three (3) favorite things about our industry?
Internalizing diverse lifestyles, observing the surrounding environment, and bringing conceptual creations to fruition.
15 What makes your country specifically, unique in the design industry?
The diversity of culture, emphasis on sustainability and the availability of eco-friendly building materials, along with a focus on intricate industrial precision, are some of the distinct features of interior design in Taiwan.
16 Where do you see the evolution of design industry going over the next 5-10 years?
Enhancing one's understanding of AI and improving tool proficiency is essential to streamline operations, reduce labor costs, and increase the efficiency of creative thinking.
17 If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Striving to do everything better than expected, there's a chance to connect with creators from around the world.
18 What resources would you recommend to someone who wants to improve their skills in the design industry?
Learning platforms, forums and communities, books, design software training, design exhibitions, design magazines, social media, but most importantly, experiencing life and self-directed learning.
19 Tell us something you have never told anyone else.
The creative process of internalization and realization often hovers between hardship and joy within the confines of time, making it challenging to articulate and convey to others.
20 Who has inspired you in your life and why?
Nature, art, culture, travel, historical landmarks, technology, personal life experiences, and the social environment, among other factors, constantly provide me with creative inspiration every day. These things are an integral part of my life, and I strive to internalize them to refine my thoughts and ideas.
21 What is your key to success? Any parting words of wisdom?
Every design endeavor is an attempt to push the boundaries of creativity beyond current capabilities.
22 Do you have anything else you would like to add to the interview?
Thank you very much for MUSE; it has been a rare and precious process and experience.
