Dz Apolenis

I believe that design is something that changes people’s lives, society and the world we live in. It’s a powerful instrument that unites, inspires and motivates. If it’s good it changes you and makes you behave in a certain way. And I really like this feeling of controlling this power.

Aida Pioneer is an independent brand design agency located in San Francisco, California. The agency has been ranked #9 worldwide in the Effie index. We create packaging design that encourages customers to love your brand and purchase your products and we construct complex brand identity solutions that guarantee effective communication for your business offline and online. We are an inspired team of professional designers, strategists, and storytellers who are passionate about what we do. We are experts in creating strong brands and perfectly selling products by combining our expertise in strategy and design. We collaborate with ambitious brands and individuals, building long-lasting partnerships. By working hard, we guarantee the effectiveness of our solutions and always exceed the expected results.

Design is great power that influences people. I’m in commercial design and is focused on efficiency. So, our design solutions help our clients sell their products better and raise the profit as well make their brand stronger and more emotional.

Packaging design and brand identity is what I’m an expert in. It’s not about nice-looking pictures and patterns but about the design system that delivers the message, creates the connection with the customer and results in sales increase.

Good design is the one that overtakes you, creates an emotion and leads to purchase. It also corresponds with brand platform and moves the brand forward.

The style depends on the target audience of the product or business. But more often we deliver catchy, meaningful and clean design solutions. We don’t like a mess of different texts and illustration. Good design is minimalistic but tasty, with one strong message and clear idea.

We start with the discovery and learn as much as possible about the product, its customers and competitors. Also collect the relevant inspiration boards with references that help us to come up with a vision of the project. Once we got it, we proceed with the concept of logo, identity or packaging design. When the team and our client are happy with the concept we dig into details and spend some time tailoring and detailing. Then finish the project, prepare print ready files, guidelines and wrap the case. The important phase is the supervision of the production and all the materials for a successful launch – visualization, web-site, e-commerce banners and cards, if necessary, SM playbook, brand video, etc.

Absolutely. The cultural background is very important and influences our work. We got people from different countries and communities in the team. This diversity creates opportunities, makes our solutions more precise and variable.

Its’s success and honor for us. Platinum from a professional jury is something outstanding. It means a lot for our team. We are inspired and motivated to work harder and create impactful projects.

It’s a strong branding case with great strategy and bright idea. We made it from the scratch starting with a brand platform, naming, bottle shape and packaging design including logo and identity element. It’s case based on two quite contradictory things – alcohol and sports.

Our challenge was to create a modern concept for Scandinavian akvavit – a traditional strong Scandinavian drink. There are too many akvavites on the market so we had to come up with something fresh and unexpected. Our creative lead is a cocker fan. That’s how we came up with the idea. We were so excited that the further process went easy and fast. The client loved the brand and design as well as the customers.

It’s just happened so it a little early to talk about the impact of winning on our business. But we already got some inquiries from clients and connected with some potential partners. Hope it’s just the beginning.

It changes people’s lives, it makes our world the better place and it’s about emotions, beauty and outstanding results if you do your job well.

Our country is a country if diversity, multi cultures and very different people. It’s a best possible background for outstanding desing and branding – catch, impressive and effective.

It’s hard to predict. But I feel that solutions will become braver, some old trends will come back, messages will become clearer and people will choose clean design solutions with ideas and storytelling.

Believe in yourself, be brave, confident and authentic. Work hard and choose your best work to submit it to MUSE.

Behance, Pintrest, Dribble is good for inspiration. And there’s so much around that all you need is to be interested.

Great design is a team work of the agency ant the client.

I’m inspired by my family and my team. And all new people I meet all over the world.

I believe in myself and my team. I trust people and always do my best to get the best possible result.

Thanks for this opportunity. It’s an honor. We will definitely come back next year.