Interview
Yuqun Huang
1 Congratulations on winning the MUSE Design Awards! Can you introduce yourself and share about what inspired you to pursue design as a career?
I’m a motion designer and visual artist who loves translating imagination into moving images. I’ve always been fascinated by the way design can transform intangible emotions—like a dream, a memory, or a song—into something you can see and feel. I pursued design because it allows me to tell stories that can’t always be expressed in words.
2 What does being recognized in the MUSE Design Awards mean to you?
It’s incredibly meaningful. This project began as something deeply personal—a dream I wanted to preserve before it faded. Seeing it recognized on an international stage reminds me that even the most personal ideas can resonate universally. It encourages me to continue trusting my instincts and creating from a place of genuine emotion.
3 How has this achievement impacted your career, team, or agency, and what opportunities has it brought so far?
It has opened new conversations about blending AI, music, and motion design in more artistic ways. Many people reached out, curious about the process and how I used AI tools not as shortcuts, but as creative collaborators. It has given me the confidence to continue pushing the boundaries between technology and human expression.
4 What role does experimentation play in your creative process? Can you share an example?
Experimentation is everything. For this piece, I didn’t start with a storyboard—I began with a sound and a mental image of fish fossils drifting beneath the sea. From there, I allowed the visuals to evolve organically through iterative AI image generation and compositing. The process felt more like discovery than design, which kept the project alive, fluid, and unpredictable.
5 What's the most unusual source of inspiration you've ever drawn from for a project?
Dreams. They emerge from a place where logic dissolves and symbolism takes over. In my interpretation, the ancient fish fossils from my dream represented time, memory, and transformation. Translating that subconscious language into motion and music felt like decoding a part of myself.
6 What’s one thing you wish more people understood about the design process?
That design is not just about beauty or perfection—it is about intention. Every color, sound, and rhythm carries emotional meaning. The process often involves uncertainty and iteration; what appears effortless in the final result is usually shaped by hundreds of unseen decisions and revisions.
7 How do you navigate the balance between meeting client expectations and staying true to your ideas?
For client work, I begin by listening closely—to the story they want to tell and the emotions behind it. Once I understand that essence, I look for ways to express it through my own creative lens. It is not about compromise, but alignment—ensuring the work feels authentic to both the client and myself.
8 What were the challenges you faced while working on your award-winning design, and how did you overcome them?
The biggest challenge was integrating AI-generated visuals with the precision of traditional design. AI can produce haunting, unexpected imagery, but it often lacks control and consistency. I had to find a balance between letting the AI “dream” freely and refining those results to align with my vision. It became a dance between chaos and clarity.
9 How do you recharge your creativity when you hit a creative block?
I step away from screens and return to sensory experiences—music, nature, and light. Sometimes, I record sounds, take walks at night, or sketch without a specific direction. Those quiet moments allow ideas to resurface naturally. Creativity often returns when you stop trying to force it.
10 What personal values or experiences do you infuse into your designs?
I strive to bring honesty and emotional depth to my work. Whether it’s a film title sequence or a music video, I want the audience to feel something genuine—nostalgia, tenderness, or wonder. My personal experiences, particularly moments of stillness or loss, often shape the tone and rhythm of my work.
11 What is an advice that you would you give to aspiring designers aiming for success?
Don’t chase trends—chase meaning. Tools and styles will constantly evolve, but what endures is your point of view. Stay curious, stay observant, and allow your own experiences to shape your creative voice. Authenticity is the one thing that cannot be replicated.
12 If you could collaborate with any designer, past or present, who would it be and why?
I would love to collaborate with Hayao Miyazaki. His worlds embody the kind of poetic surrealism I strive to create—where beauty and melancholy coexist. The opportunity to work with someone who sees the extraordinary within the everyday would be a dream.
13 What's one question you wish people would ask you about your work, and what's your answer?
I wish people would ask, “What were you thinking when you designed this?” My answer would be that I was not exactly “thinking” in a conscious way. It felt more as though my subconscious was speaking to me, and I was simply translating what it was trying to say. The images came from dreams—I merely drew what I saw. I believe the symbols within those dreams belong not only to my personal story, but also to a shared collective subconscious. That is why, even though they are deeply personal, they may still resonate with others in unexpected ways.
