Changyu Noble Dragon Dry Red Wine(90th Anniversary)

The packaging for the Remarkable Dry Red Wine (90th Anniversary) is designed to celebrate the 90th anniversary of Changyu Noble Dragon. It aims to review the long historical course of the premium Chinese product over 90 years, show the remarkable moment of winning as First Place in the world's best-selling wine brands blind tasting with 90 points, and pay tribute to the efforts the rising post-90s has made for the development of Chinese products.

The designer team selected the most representative and remarkable moments since the establishment of Changyu Noble Dragon, and engraved them on the bottle with gold wires. These moments form a timeline, which replaces traditional wine labels and functions as an endorsement. Thereby, it reflects the profound historical deposition, and caters to the aesthetic needs of modern consumers. Besides, it also enhances the brand recognition, and conveys the wish of celebrating remarkable moments with the iconic wine. With a bottom-up extension direction, the timeline simulates the flowing of time to naturally direct consumers' sight to the golden font of "90" - a symbol of 90-year inheritance, further giving consumers more joy in a visual sense. From the golden font of "90" to the bottle mouth is a blank space that is visually linked with the timeline, inspiring consumers to picture the promising development of the brand.

Additionally, the main tone of strong Chinese red, combined with the gold patterns on the bottle body, endows the packaging with the charm of elegance and nobleness.