Sharkitty

“Sharkitty” is an IP image designed by the young illustrator Yogin, adding colour to the life of modern young people with its witty shape, and effectively relieving the pressure put by the fast-paced life of today.

The designer draws inspiration from the current Internet buzzwords, collects puns in Chinese, and extracts the commonality of two popular species, shark and cat, for modeling design, to make the image naturally accepted by the public. Meanwhile, thanks to the image design based on the characteristics of shark and cat, the “Sharkitty” brings a fun beyond association and contrast, expresses the maverick brand concept and the self-deprecating optimism of “still water runs deep” implicitly, to arouse the spiritual resonance of users, thereby meeting the spiritual needs of self-maintaining, open-minded and cheerful in the busy work and life.

In addition, besides the cartoon derivatives based on the IP image, the “Sharkitty” is also linked with related industries, such as actoys and bolsters, to enrich users’ fragmented time through various interaction modes, harmoniously integrating into modern work and life and further playing a role in relieving stress.