2023 | Professional

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Beer is the catalyst for social events, but can easily lost oneself in the world of drunken gaffes. The original intention of this package design is to encourage people to drink in a civilised manner and not to cause any troubles after. The idea of “Ha Jiu Don't Make Trouble” uses a warning eye-catching title to cover the drunken gaffe scene, through rational expression (don't brag), sincere friendship (don't bluff), hard work (don't be lazy), health Work and rest (don't overdo) and other four positive directions explain why should stop causing troubles after drinking, in order to promote responsible drinking behaviour.
Credits
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Fine Master Design/Tang Youmao
Category
Interior Design - Restaurants & Bars
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PSQUARED²
Category
Interior Design - Hospitality
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Hangzhou Yixiang Architectural Decoration Design Co., Ltd.
Category
Interior Design - Office
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Savannah College of Art and Design
Category
Product Design - Healthcare