Pâtisserie Chez Mikki

Chez Mikki is a sweet delicatessen located in Tokyo, dedicated to baking high-quality treats with a touch of love. While upholding their core values, the store faces the challenge of distinguishing itself in a fiercely competitive market.
At Chez Mikki, the team is devoted to creating moments of happiness and delight for customers with their delicious treats. The new packaging serves as a canvas to communicate this passion and showcase its specialty.
The redesign aims to build a tasteful word universe with clever messages that emotionally resonate with customers, bringing joy and delight throughout their day. The overall design establishes a robust brand identity with a unified visual appearance, using bold typography in pastel colors to highlight each product's uniqueness and create visual interest that sets them apart on retail shelves.
Since the redesign introduction, retail sales have increased, with messages that not only evoke positive responses but also spread happiness to the community through the power of words.