SEGAFREDO LIMITED EDITION PACKAGING

Entrant

Zoo Communications Pte Ltd

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Boncafé International Pte Ltd

Country / Region

Singapore

Gallery

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 1)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 2)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 3)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 4)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 5)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 6)

MUSE Design Awards Packaging Design - Non-Alcoholic Beverages Winner - SEGAFREDO LIMITED EDITION PACKAGING (Image 7)

About The Entry

ZOO Group was tasked by Segafredo Zanetti to develop a series of limited edition designs for the Japan Domestic Market. The coffee product with this design packaging will be targeting those between 25 to 45 yrs old. This age group includes discerning, tech savvy consumers with a mid-high income ceiling. They enjoy immersing themselves in culture, architecture, experiential activities, and dare to try new things.