2023 | Professional

MUSE Design Awards Platinum Winner

Li Du Sorghum 1308·One In A Million

Entrant

Lidu Liquor & Chengdu Maosheng Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiangxi Lidu Liquor Co., Ltd.

Country / Region

China

About The Entry

This distilled spirit packaging is inspired by the ancient cellars of the Yuan Dynasty, combining the deep-rooted history of Chinese liquor with the exceptional qualities of Li Du Sorghum 1308, paying tribute to the rich culture of Chinese liquor. Through meticulous carving and texture treatment, the packaging vividly depicts ancient and enigmatic cellar scenes. With every sip, connoisseurs are transported across time, immersing themselves in the profound and ever-evolving history of liquor. The distinctive double flask design, enhanced with electroplated gold craftsmanship, makes the inner bottle as if coated with a layer of golden luster, exuding a radiant brilliance. Moreover, the double flask design effectively isolates the liquor from external elements, including oxygen, light, and humidity, thereby safeguarding the quality of the liquor. This preservation measure helps retain the liquor's freshness and flavor, prolonging its shelf life.

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