2023 | Professional

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About The Entry
Old Sichuan, a renowned hot pot brand, is undergoing a brand upgrade to attract a younger audience and thrive in a competitive market. A key aspect of this upgrade is transforming the store image.
Through fashionable and innovative interior design, Old Sichuan aims to redefine customers' perception of traditional Sichuan-style hot pot restaurants, offering a fresh dining experience.
This project not only upgrades a single Old Sichuan establishment but also serves as a design template for future branch expansions. Designers face the challenge of achieving innovation within modular design and standardized operations.
The rich and varied lighting reflects a modern ambiance. On enchanting evenings, food enthusiasts are drawn by the aroma, stepping into "Old Sichuan," the city of tantalizing taste.
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TEG
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Interior Design - Restaurants & Bars
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SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
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Packaging Design - Non-Alcoholic Beverages
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Yang Ying Design Studio
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Architectural Design - Conceptual
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Vantel Design
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Architectural Design - Renovation