2023 | Professional

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Client's Name
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Old Sichuan, a renowned hot pot brand, is undergoing a brand upgrade to attract a younger audience and thrive in a competitive market. A key aspect of this upgrade is transforming the store image.
Through fashionable and innovative interior design, Old Sichuan aims to redefine customers' perception of traditional Sichuan-style hot pot restaurants, offering a fresh dining experience.
This project not only upgrades a single Old Sichuan establishment but also serves as a design template for future branch expansions. Designers face the challenge of achieving innovation within modular design and standardized operations.
The rich and varied lighting reflects a modern ambiance. On enchanting evenings, food enthusiasts are drawn by the aroma, stepping into "Old Sichuan," the city of tantalizing taste.
Credits
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Li Youqiang
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Interior Design - Home Décor
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Liaoning Best 3D technology co, LTD
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Landscape Design - Sculpture Design
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Tri-mountain National Scenic Area Administration, Tourism Bureau, MOTC.
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Conceptual Design - Exhibition & Events
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Artstep LLC
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Packaging Design - Rebrand