2023 | Professional

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The physical barrier of the original building also cuts off the consumer's desire to get to the other end. What needs to be solved is the essential logic.
We have always believed that the first thing design should do is to answer the underlying logic of consumer psychology, and then add art and aesthetics to maximize the commercial value.
The human nature of light and dynamic attraction is the best reason for them to cross 280 meters to the other end.
Credits
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DFE Design
Category
Interior Design - Exhibits, Pavilions & Exhibitions
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dS Atelier + Tsinghua-Yuan Architecture and Planning Design and Research Ltd. SZ.
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Architectural Design - Sports & Recreation
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Xiaopeng Design
Category
Interior Design - Other Interior Design
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HONOR
Category
Interior Design - Retails, Shops, Department Stores & Mall