2024 | Professional

MUSE Design Awards Silver Winner

Diamond (Hehua Xiaoya)

Entrant

CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD./ ZHEJIANG YIXING PACKAGING TECHNOLOGY CO., LTD.

Category

Packaging Design - Tobacco

Client's Name

CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.

Country / Region

China

About The Entry

The packaging follows the overall style of its series, and makes some innovation.

It continues the previous dark green-lotus pink-dark green color scheme, highlighting Eastern aesthetics full of a layered sense and beauty of balance. The upper and lower sections take the classic “soft green” as the background, which exudes dignified, understated elegance. This is also reminiscent of an ancient Chinese poem that mentioned a soft green lake with calm surface, rich in traditional cultural charm. As for the middle section, screen printing technology realizes a satin finish, while photolithography technique creates the pink lotus pattern of traditional Chinese realistic painting style, vividly showing the lotus’s beauty and grace. Such a design gives a touch of dynamism, embodying the idea of “motion within stillness” in Eastern art.

Another plus point should attribute to the packaging’s disruptive innovations in traditional craftsmanship from multiple dimensions.

The labels on the upper section utilize industry-leading micro-nano embossed foil stamping process, which not only greatly improves the texture, but also facilitates energy saving and emission reduction; at the same time, the process enables deep depth of field and multi-phase transformation, resulting in a strong visual impact. The ring of patterns at the top and the two waistlines employ the latest embossed photolithography technique to achieve an enhanced texture and a fine luster. Additionally, the overall packaging adopts UV embossing transfer technology to integrate multiple photolithography techniques. This reduces the use of traditional screen printing and spot foil stamping while ensuring a minimalist aesthetic, making the packaging an artwork striking a perfect balance between technology and environmental protection.

Credits

CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.
Wenning Feng
CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.
Xiaofan Zhao
CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.
Qiongman Wu
CHINA TOBACCO HEBEI INDUSTRIAL CO., LTD.
Zengqiang Chu
ZHEJIANG YIXING PACKAGING TECHNOLOGY CO., LTD.
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