2024 | Professional

MUSE Design Awards Gold Winner

Asian Crew Concept Store

Entrant

Onexn Architectural & Spatial Design Office (Shenzhen) Co., Ltd.

Category

Interior Design - Commercial 

Client's Name

Asia Optcal

Country / Region

China

About The Entry

Glasses are symbols of "culture and wisdom". The design attempts to integrate ancient wisdom with the perspective and stance of contemporary young people in viewing affairs through the "window" design of different angles of vision in space.

The AsianCrew brand hopes to use photography art exhibitions and eyewear stores as spatial carriers, and through images with the theme of "people and glasses", record the vivid life states of a group of local young people who have a passion in their hearts, presenting the unique and diverse local culture centered on "people", thereby triggering public reflection on current life and inner resonance. The design also draws inspiration from the theme of "people and glasses", and through space and installation, Enable visitors to see a different world from different perspectives.

The slanted "wall" in the center of the space is a response to the new generation of Asian Crew. A new "wall" emerged from the ground, showcasing a cutting-edge and trendy attitude with unique colors and volume, while connecting the space. The walls and passages are intertwined, serving as both partitions for dividing space and carriers for displaying glasses and artworks. The fireproof rolling shutter, which was originally an objective limiting condition, and the interlocking spatial devices together constitute the language of the overall composition.

Credits

Chief designer
Wang Jingjing
Designer
He Ziying
Designer
Lin Guoxiang
Designer
Zhang Xiaolong
Designer
Wang Yuzhou
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