2024 | Professional

MUSE Design Awards Silver Winner

Juliette

Entrant

Autumn Communications

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Juliette

Country / Region

United States

Juliette’s custom bottle is designed to evoke the elegant sophistication of a candlelit French brasserie. With striking art-deco fluting and a uniquely svelte profile, it serves as both a delicious cocktail ingredient and a towering decoration piece on a fine back bar. The iconic ball stopper, Juliette’s pièce de résistance, is a nod to the innovative designs of France’s great perfume and fragrance houses, peeking its head out above its neighbors on the shelf. The narrow neck and flared carnet lip are calibrated to the very limits of glass production capabilities, honed and reduced over countless versions to ensure the perfect proportionality. The package pays homage to the rich design traditions of its home country, with distinct functional modifications to ensure a perfect pour for the discerning mixologist.

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