2024 | Professional

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Xiangyu the Conqueror Vintage-plus Liquor is a wine based on the design concept of Chinese Jingchu culture. The bottle's silhouette is shaped like a tripod - a symbol of dignity and power in Chinese history and culture. The pattern is inspired by an element of traditional Chinese opera - the mask of the Overlord of Western Chu. The Overlord's majestic profile is vividly portrayed through concise lines. Black and gold are traditional symbols of dignity. The overall design creates a unique and awesome appearance, accented with several historical symbols, allowing users to visually associate the brewing technique with historical inheritance. This design can evoke users’ association with the rich cultural connotations behind the wine when appreciating the wine bottle, providing a natural and fluid visual experience. At the same time, the word “Overlord” is incorporated into the product name and design inspiration to ensure consistency in the product name and appearance.
Credits
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LMCA Design - Li Min Ching Architecture Design, D.P.C.
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Architectural Design - Retails, Shops, Department Stores & Mall
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HZS Design Holding Company Limited
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Architectural Design - Public Spaces
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Cyongyu Design Ltd.
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Interior Design - Beauty Salon
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Visual Echo Advertising Design Studio in Wan'an, Chengdu Subdistrict, Tianfu New District, Chengdu City
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Packaging Design - Wine, Beer & Liquor