Colgate - Palmolive Smoothie

Palmolive is a global brand that believes in the power of nature exploring different ways to pamper and celebrate yourself every day with magical beauty and well-being rituals awakening the senses and positiveness.

This project aimed to launch Palmolive Smoothie in Latin America, a new exquisite and gourmet body cleansing experience to nourish the skin providing a unique sensory moment during the shower.

The main design challenge was to bring brand positioning to life through ownable visual assets, building on the visual expression and be able to communicate the ultra creamy textures, exquisite fragrances and the trendy ingredient mixes.

In collaboration with the Latin American Colgate Design team, we co-created a strong strategy and eye-catching appetite design that elevates the taste appeal of the natural mixes and textures to convey positive sensations and communicate the nourishment experience converging in a vibrant dynamic visual system to embrace the "me time" idea as a way of self – pampering.

Since its launch, this range has shown outstanding performance in terms of market share and sales, indicating high consumer acceptance.