2025 | Professional

MUSE Design Awards Gold Winner

Botanical Fragrance Collection

Entrant

Shanghai Jiekou Daily Chemicals Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

The Natural House

Country / Region

China

About The Entry

The packaging design of the Botanical Fragrance Collection draws its inspiration from nature, ingeniously integrating elements of mythological tales, copper etching techniques, and unique colour coordination. This endows the products with profound cultural significance and storytelling, offering users a new level of visual enjoyment and emotional resonance.

This packaging design seamlessly combines the origins of plant essences with mythological legends, presenting the distinctive allure of each fragrance through narrative. It deepens the connections between people, nature, history, and mystical forces from an artistic perspective, transcending beyond mere functional descriptions. It transforms brand philosophy into artful creations while introducing fresh, inspirational ideas to the packaging design field. The use of copper etching techniques not only brings to life the complex textures of plants and the intricate details of mythological elements but also imparts a tactile finesse and multi-dimensional depth to the patterns, enhancing the visual presentation with a premium and sophisticated character.

In terms of colour palette and material selection, the bottle's body features a neutral grey tone paired with elegant gold-plated lines, showcasing a design aesthetic that marries modernity with artistry.

Moreover, the bottle design takes cues from professional laboratory flasks, alluding to the stringent scientific research process and dependable quality behind the product. To enhance its tactile expression, the logo on the bottle cap is crafted using embossing, providing a comfortable touch sensation while displaying the brand logo to elevate the high-end image and recognizability of the product.

Credits

CEO
Haiming Liu
COO
Da Bao
CMO
Muchen Li
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