Maolung Sauce Garden

Maolung Sauce Garden is a brand-new brand focusing on high-end handmade soy sauce created by Haitian Flavor Industry, a leading condiment company in China. Maolung Sauce Garden was the earliest soy sauce garden in South China during the Qing and Qian years of the Qing Dynasty. It is a model of traditional brewing with a history of more than 200 years. However, with the passage of time and the impact of industrial production, this skill has gradually been forgotten. Haitian hopes to revitalize traditional cultural skills and retain the warm memories of generations by reshaping this brand.

The biggest difference from conventional soy sauce is the shape of the container. Inspired by the bamboo funnel, the traditional vessel for making soy sauce, the bottle is designed into a barrel shape and uses ceramics as the carrier to awaken the memory of real ancient soy sauce. The label also uses food stamps, the main form of currency that was used at that time, to strengthen the brand's handmade feel and retro temperament. The thickness of the ceramics and the softness of the paper not only make the overall design harmonious and full, but also make the brand significantly different from the soy sauce brands on the market today. The distinction widened the level gap. The outer box design is also derived from traditional Chinese lanterns and mortise-and-tenon structures, and is made of corrugated paper. It not only conveys the yearning for a better life, but also expresses the brand's concern for environmental issues, increasing the product premium.

Faced with the current market situation of serious homogeneity, the design hopes that through the careful carving of this brand, it can awaken the people born in the 80s and 90s who are currently busy and hardworking in life, stop the rush, enjoy a moment of life, recall the warmth of childhood, and feel The warmth given by traditional culture hundreds of years ago.