2025 | Professional

MUSE Design Awards Silver Winner

PĀNG|Blossom Packaging for Room and Fabric Spray

Entrant

PANG GONG GONG CO., LTD.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

-

Country / Region

Taiwan

About The Entry

A masterpiece of olfactory and visual artistry, this fragrance spray encapsulates the essence of elegance and sustainability. The bottle, adorned with a double-sided, full-color label, is a testament to meticulous craftsmanship. The vibrant back label, seemingly dancing within the translucent liquid, mirrors the brand's lively spirit. Crafted with 12 layers of ink on a transparent sheet, this intricate design showcases our commitment to detail.

Inspired by the beauty of a blossoming flower, the packaging unfolds to reveal a kaleidoscope of colors and intricate floral patterns. The contrasting golden interior and gradually enlarging logo invite consumers on a sensory journey. Crafted from premium materials, including thick paper and an embossed logo, the packaging is both visually stunning and environmentally friendly. Its layered structure minimizes waste, reflecting our dedication to sustainability.

More than just a fragrance, it's an experience.

Fragrance | Betel Blossom Night

Top notes: Fir Needle

Middle notes: Betel Flower, White Champak

Base notes: Tuberose, Iris, Leather, Tobacco, Sandalwood, Taiwan Luanta-Fir

Scent and Visual Inspiration

‘Betel Blossom Night’ is inspired by the scents of Taiwan’s memories, drawing from the recollection of strolling through dimly lit alleys at dusk during youth. A gentle breeze carries the sweet scent of tuberose, which intertwines with the unique, ethereal aroma of Taiwanese betel blossoms and the familiar fragrance of white champak. The base notes of rich sandalwood and Taiwanese cedar create a warm, comforting foundation, resulting in a serene and soothing fragrance.

The visual design centres around the betel blossom enveloping the swaying iris flowers, echoing the traditional wrapping techniques used in betel nut preparation. The background, with its soft pink twilight and white clouds outlined by tuberose, collectively reflects the connection to Taiwan’s land.

Credits

PANG GONG GONG CO., LTD.
Chyi Ruey
ADKING CO., LTD.
Yao Wei Tien
Christin Chang
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