2025 | Professional

MUSE Design Awards Silver Winner

Prismatic Glow: A Sensory Journey Through Paris

Entrant

LAI.design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guo Tai Wine & Spirits

Country / Region

Taiwan

Prismatic Glow: A Sensory Journey Through Paris

Paris, a city of ever-changing light and cultural fusion, carries a unique story in every moment. Prismatic Glow draws inspiration from this dynamic energy, capturing the essence of Parisian life through five distinct wine flavors. Each sip reflects a different time of day, a new cultural encounter, and a fresh perspective on the city’s vibrant rhythms—from the crisp air of morning to the deep allure of night, translating taste into a multisensory experience.

The wine label design features a reimagined mid-section of the Eiffel Tower as its visual core, with its structure and lines elegantly transformed to symbolize the fluidity and layered complexity of wine. Each bottle is crafted to reflect its unique flavor profile, merging abstract design elements to create a harmonious visual identity. Accents of gold foil weave through the design, echoing the dynamic interplay of people and cultures within the city, where every interaction and moment of exchange adds a radiant touch to daily life.

The interplay of colors, shapes, and textures not only enhances the perception of the wine’s richness but also embodies the diverse spirit of Paris. Through the reinterpretation of the Eiffel Tower and the visual representation of layered flavors, Prismatic Glow creates an immersive sensory experience, inviting wine lovers on a journey where light, taste, and culture converge in a symphony of Parisian elegance.

Credits

Designer
Clyde Lai
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