Prêts-à-parfumer

SUBJECT, CHALLENGES AND GOALS

Through telling stories great and small, diptyque demonstrates its desire to create History here.

To make a contribution to the history of perfume, or to take a playful approach to the art of perfuming the skin and thus invent new techniques.

Just like its fragrance collection, in which each scent is born of a poetic dialogue between an illustration and a perfumer, imbuing a drawing with a unique aroma, the idea for this brand, which considers itself to be both "perfumer and artist," was to imagine new ways of wearing perfume.

ln so doing, diptyque continues the quest for innovation that began 10 years ago, in order to offer its customers consistently inventive and meaningful experiences.

STRATEGY

Just like its three founders-an interior designer, a designer, and a painter-diptyque is the story of different perspectives whose interactions resulted this time in a collection of prêts-à-parfumer.

Blending the unique perspective that the house's artists bring to perfume with a new medium of expression: what if perfume, invisible on the skin, were a physical object?

Combining this notion of tangibility with the perspective of a team of designers who define new ways of wearing perfume using motions familiar to fragrance levers: what if perfume were an accessory? What if tattoos became perfume?

Translating this vision with the perspectives of artisans who create ingenious materials that absorb and amplify fragrances: what if perfume were fa bric? What if perfume were ceramic?

The result of these different perspectives is a collection of three prêts-à-parfumer:

• A long rolled bracelet perfumed via microencapsulation, which activates the fragrance by friction when the bracelet is unrolled, to be snipped and tied around the wrist for three days of fragrance.

• A temporary tattoo, which gives the illusion of ink and provides fragrance for three days.

• An elegant brooch with a scented ceramic that subtly diffuses its fragrance for two months.