2025 | Professional

MUSE Design Awards Gold Winner

Shaan Pastry Qin Pastry Gift

Entrant

Xi'an Yiwen Brand Design Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

The Qin Pastry Gift series features two flavors—Qin Pastry and Qin Yellow Pastry—and comes in three package sizes: 2, 4, and 6 pieces, designed to meet different consumption scenarios. The light color scheme highlights the natural simplicity of the ingredients, with gentle hues of pink, date red, and pale yellow recalling red dates, walnuts, and egg yolks, to stimulate the senses. Compared to other Qin Pastry products, the Shaan Pastry Qin Pastry stands out by embodying the authentic sweetness of red dates from Jiaxian County in northern Shaanxi and the rich aroma of walnuts from the Qinling Mountains. Its unforgettable flavor is crafted through a blend of traditional charcoal roasting and modern temperature-controlled baking techniques. The Shaan Pastry Qin Pastry Gift series aims to convey the Shaan Pastry brand philosophy through the packaging’s elegant character and accompanying text, while also sharing the deep historical heritage of Xi’an, the ancient capital, and the rich tradition behind Qin Pastry with consumers.

Credits

Xi'an Yiwen Brand Design Co., Ltd
Wei Jiang
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