2025 | Professional

MUSE Design Awards Gold Winner

Shanghai Zhenbei Olympic Villa Elevator Exhibition Hall

Entrant

SL LAboRATORY

Category

Interior Design - Commercial 

Client's Name

-

Country / Region

China

About The Entry

**Elevator Experience Hub **

This concept redefines elevator showrooms as immersive lifestyle destinations through three transformative strategies:

1. **Architectural Identity**

Laser-carved metal facades with optical reflectivity create a bold industrial statement, while interior warm wood tones establish residential comfort.

2. **Experience Zones**

- *Living Lab*: Modular furniture and domestic lighting simulate real-life contexts

- *Product Stage*: Elevator cabins become luminous sculptures under precision 45° lighting

- *Material Journey*: Oxidized metal to travertine transitions guide self-directed exploration

3. **Sensory Engineering**

Adaptive lighting (2700K-4000K) and 35dB acoustic buffers create optimal engagement conditions.

**Results**

230% longer dwell time, 40% higher conversions. The space demonstrates how industrial engineering enhances daily life through emotionally resonant design.

Credits

SL LAboRATORY
HAIFENG GAN
SL LAboRATORY
DD.YANG
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