2025 | Professional

MUSE Design Awards Silver Winner

Jin Sauce Gift Box

Entrant

Yee Pin Food Co., Ltd.

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Country / Region

Taiwan

The “Jin Sauce” gift box starts from local farm produce and blends illustration with food culture to capture scenes of rural life and traditional markets. The packaging design brings together Taiwanese ingredients, emotions, and memories through colorful visuals. The colors reflect the natural tones of farm products, paired with hand-drawn buildings and characters to create a “sauce-flavored lifestyle magazine” that can be read visually. Sustainable materials like recyclable glass jars, twine, and recycled paper are used throughout the packaging, including the outer bag and info card. From farm to table, it connects sight, smell, and taste to express the cultural aesthetics of Taiwanese flavor.

Credits

Eric Feng
Amelie Chang
FENG, YU-YEN
FENG, SHIH HSUAN
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