2025 | Professional

MUSE Design Awards Gold Winner

The Inner Theater Scented Candle

Entrant

ShangHai TlGEROSE Creative Team

Category

Product Design - Industrial

Client's Name

TGEROSE

Country / Region

China

About The Entry

The fragrance brand "TIGEROSE" draws its philosophy from the poet Siegfried Sassoon's poem, "In Me, Past, Present, Future Meet."

It deeply resonates with modern individuals' intense exploration of "self-will," awakening reflection on the choice between conforming to reality and discovering one's authentic value.

The collection, themed around drama, incorporates stylized character designs inspired by chess pieces, where each character's role is immediately recognizable.

The throne, symbolizing power, reflects the desires and constraints of reality.

Opening the lid to leave the throne and light the inner fragrance symbolizes the awakening of the inner "self."

Each piece tells a story through a finely sculpted character, an original poem, and a fragrance crafted to match. Thanks to its replaceable wick, you can continue the story for as long as you like.

We've innovatively woven the simple act of opening and closing the candle lid into a journey—a reflection on the path between our dreams and our daily lives.

Since its debut at the end of 2023, this product has resonated deeply with customers, receiving significant acclaim.

Credits

Design Director
Jixing Zhang
Product Director
Qidong Liu
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