2025 | Professional

MUSE Design Awards Silver Winner

J. ZAO Night Warrior PRO Sports Backpack

Entrant

Guangzhou Guifan Leather Goods Industry Co., Ltd.

Category

Fashion Design - Bags

Client's Name

Beijing Jingdong Century Information Technology Co., Ltd.

Country / Region

China

About The Entry

The backpack is designed for men, aiming to meet the diverse needs of business meetings, commuting, short trips, and motorcycle riding. Its core innovation lies in systematically integrating all these functions into a single, all-in-one solution, truly achieving the concept of “one backpack for all occasions”.

Functionally, a concealed expandable compartment at the bottom provides flexible storage, accommodating large items such as a sports helmet or basketball. The interior features a well-structured layout with a separate laptop compartment and multiple compartments for storing clothing and other essentials, making it suitable for both work and short trips. The external gear loops allow users to add accessories freely, enhancing practicality while allowing for personal expression.

The design features a primarily black color with minimalist geometric design. Its sharp, three-dimensional rectangular shape, designed with golden-ratio proportions, creates a modern, understated aesthetic. The backpack is crafted from functional Oxford fabric with a subtle sheen, complemented by water-resistant zippers and gunmetal hardware, giving it a sleek, modern tech vibe. Its overall design is understated yet premium, suitable for a variety of settings.

Embracing the “one backpack for all occasions” philosophy, users no longer need to purchase multiple bags for different scenarios, cutting down resource waste. Moreover, the waterproof, wear-resistant materials and reinforced structure significantly extend the product’s lifespan, demonstrating a commitment to sustainable design.

Credits

Xiaofei Li
Zibin He
Xiao Zhao
Wenhe Zhang
Kai Li
Fei Wang
Huang Huang
Yong Wang
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