Nobel St Jordie "With Love" LEP

Nobel and Saint Jordie Limited Edition Collaboration: A collectible, sell-out range of limited editions that annually celebrates Catalan culture, one of the biggest celebrations in Catalonia, connecting with consumers in an expressive and personal way to drive brand love.

Connecting with the Saint Jordi festival for a second year required new thinking, a new story and a new way to engage with consumers. The inspiration came from what Barcelona is known for – a city full of passionate street art and unique signs like the iconic Panot tiles scattering its cosy lanes.

Saint Jordi at its core is about showing your love for someone and the legendary tale
of the famous trio – princess, knight and dragon. The ‘With love, Nobel’ limited-edition pack was born.