2025 | Professional

MUSE Design Awards Silver Winner

BKT Lumbar Support Pillow

Entrant

Guangzhou Liuquan Brand Management Service Co., Ltd

Category

Product Design - Lifestyle

Client's Name

BKT

Country / Region

China

About The Entry

This product redefines lumbar support with a micro-adjustable dynamic support system, tackling the common flaws of generic designs—like a poor fit and limited functionality. It delivers precise, responsive support tailored to a wide variety of sitting postures and real-life scenarios.

Engineered around the natural lumbar curvature typical of Asian body types, it features an innovative 3D butterfly-shaped structure with an ergonomic 45° support angle that seamlessly bridges the gap between your lower back and the seat. This ensures consistent, stable contact where it matters most. An adjustable support pad on the upper back panel offers 5 cm of vertical travel, precisely targeting the critical L3–L5 lumbar region to accommodate different heights and postures. This transforms support from passive padding into active, personalized adaptation.

The interaction design intentionally avoids electronization, favoring intuitive mechanical adjustments instead. Whether you’re fine-tuning the support pad or fastening the straps, everything can be done quickly and confidently by touch and muscle memory—no need to look. Paired with discreet elastic straps, the lumber support can easily adapt to office chairs, train seats, airplane seats, and more, instantly creating a custom-fit zone that meets the demands of modern, sedentary life.

Aesthetically, its sleek silhouette and soft Morandi color palette soften the typically utilitarian look of ergonomic gear, offering a refined, understated style. Even the discreet side pocket—designed for everyday essentials like earbuds or cards—integrates storage seamlessly into the overall user experience, blending thoughtful functionality with aesthetics in every detail.

Credits

Chairman/ Guangzhou Liuquan Brand Management Service Co., Ltd
Jinping Xu
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