2021 | Professional

MUSE Design Awards Gold Winner

Shangri-la Plateau ecological wine

Entrant

Wuhan Pufine Advertising Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shangri-la Winery Co.,Ltd.

Country / Region

China

1.In Tibetan, Shangri-La means "the sun and the moon in the heart". It is the perfect world that people seek most.

2.This series of wines comes from the pure and high quality plateau region combined with the unique Tibetan culture.

3. French missionaries discovered the place in 1848 and built a church there, teaching the local Tibetan people wine making techniques. Therefore, we use the expression of European classicism combined with Tibetan worship and belief in sky, earth and ecological nature as the source of creativity, hoping to spread and promote national culture through this design and arouse people's protection of ecological environment.

Credits

Design master creation:Wang Yang;Creative director:Xia Ling;3D teacher: Wang Kai
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