Health-preserving Tea

This health tea design originates from Shanxi, China, reflecting a localized concept. The Shanxi herbal tea series features Forsythia suspensa leaf tea, highlighting the Chinese character“翘” (qiáo). In Chinese culture, it represents both the excellent quality of herbal medicine and a forward-looking and hopeful attitude towards life. Black buckwheat tea is inspired by the word “嘿” (hēi), emphasizing the rich flavor of black buckwheat while echoing the casual and energetic greetings of young people, injecting youthful vitality into the product. Through thoughtful design, this project aims to empower the localized traditional Chinese medicine industry and build a new dialogue relationship between the brand and consumers.