2026 | Professional

MUSE Design Awards Gold Winner

ZAI

Entrant

Narra AI

Category

Product Design - UX / UI / IxD

Client's Name

Country / Region

United Kingdom

ZAI is a character-based multi-agent system that blends emotional support and progressive Web3 education—designed to make crypto approachable, warm, and deeply personal.
The rise of blockchain and AI has transformed how we interact with digital systems. Yet Web3 remains cold, complex, and emotionally distant—especially for non-technical users.
With Circle’s IPO and Google’s Agent Payments (AP2) protocol, crypto is entering the mainstream. But as new users join, what’s missing is an emotionally intelligent interface.
ZAI bridges that gap. It introduces six character-based AI agents who not only support users emotionally, but also guide them through Web3 education—turning abstract ideas into meaningful, personalized journeys.

Credits

Design Lead
Jieyu Yang
Product Designer
Haonan Xi
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