2021 | Professional

MUSE Design Awards Gold Winner

Nu Skin Singapore Experience Centre

Entrant

Conexus Studio Pte Ltd

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Nu Skin Singapore

Country / Region

Singapore

Home to famed anti-aging skincare brands such as ageLOC and Pharmanex, the Nu Skin Singapore Experience Centre is purposefully designed to be an experiential space that empowers the Nu Skin family.

Going beyond a product gallery and service centre, the space conveys Nu Skin’s scientific innovation, bringing the brand to life with high-tech and interactive elements that provide an engaging experience. Layout is also strategically planned to actively support its users — Nu Skin’s large network of sales leaders — with conducive areas to facilitate meetings, work, or training and events, fulfilling the brand’s tagline of “Discover the best you”.

Visitors familiar with Nu Skin will recognise the nuanced details: radiant surfaces and beautiful textures inspired by nature form a setting that feels uplifting, further strengthening the brand connection. Numerous product showcases scattered throughout the Experience Centre create a natural journey that draws the visitor into the Nu Skin world, which is complemented by a variety of functional seating nooks that maximise the use of the space.

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