2026 | Professional

MUSE Design Awards Platinum Winner

SmartClaim

Entrant

Alibaba.com

Category

Conceptual Design - UX / UI

Client's Name

Alibaba.com

Country / Region

China

SmartClaim is an AI-powered dispute-resolution designed to help small B2B cross-border buyers navigate complex trade rules with clarity, confidence, and control. Built for buyers who aren’t familiar with “dispute policy language” and often get rejected due to missing evidence or choosing the wrong claim reason, SmartClaim turns a rigid, high-stakes form into a guided, human-centered flow—making every submission clearer, stronger, and more likely to succeed.
Buyers simply describe what happened in their own words, and SmartClaim converts it into a structured dispute issue aligned with the platform’s after-sales policies. It then automatically gathers and organizes relevant evidence—including order details, logistics milestones, and chat history—while checking quality and completeness to reduce unnecessary back-and-forth and repeated uploads. Once the case is clarified, SmartClaim recommends the best-fit resolution option and provides expectations for likely refund outcomes and timelines. Crucially, all AI-generated content remains under the user’s control: buyers can review, edit, and confirm every field, see exactly which evidence is attached, and receive a transparent estimate of their likelihood of success—so they can decide whether to submit immediately or strengthen the claim first. After submission, suppliers receive AI-assisted settlement suggestions tailored to the dispute context, helping both sides resolve issues faster and with less conflict.
SmartClaim is more than a smarter form—it’s a trusted partner for cross-border claims, combining automation with empathy to reduce uncertainty, improve submission quality, and help both sides reach fair outcomes sooner.

Credits

Lead designer
Fang Xiaozhou
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