2026 | Professional

MUSE Design Awards Gold Winner

Beauty-Up Collagen

Entrant

BAI ZHEN BIOTECHNOLOGY Co., Ltd.

Category

Packaging Design - Medical / Pharmaceutical

Client's Name

Pure Akso

Country / Region

Taiwan

The Beauty-Up Collagen is created for the postpartum recovery of women, formulated with skin-lifting efficacy and helping the overall complexion return to a plump and glowing condition. Among various collagen nutraceutical supplements, this product features a short course, high pay-off, and ease of intake through its packaging design.
The packaging visual conveys a direct appeal to the female demographic, especially for women’s postpartum recovery. Incorporating the corporate colors, blue suggests the purity of nutritious ingredients, while silver symbolizes a trans-era, revolutionary biotech concept. The image of the moon, displayed in dispersed particles on the metallic foil surface, refers to the healing empowerment of maternity. Half of the lunar phases, from the crescent to the full moon, indicate that the product is designed for a 14-day course, which saves 50% of the time required to complete a course compared to most collagen products.
Catering to the urbanite's fast-paced lifestyle, each dosage is packed in an individual foil pack. The product box integrates a pull-out side pocket design. The package structure not only allows people to carry it easily but also amplifies the lifting and healing efficacy, instinctively conveying the key function of this collagen supplement.

Credits

BAI ZHEN BIOTECHNOLOGY Co., Ltd.
PURE AKSO
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