2026 | Professional

MUSE Design Awards Platinum Winner

NICEMAY Microcurrent Ems Pro+ Multilift Device

Entrant

Shenzhen Qianhai Nicemay Medical Beauty Instruments Co., Ltd.

Category

Product Design - Beauty & Cosmetic Products

Client's Name

-

Country / Region

China

About The Entry

The MR-2537 NICEMAY Microcurrent Ems Pro+ Multilift Device is a facial contouring device that systematically integrates EMS technology with scientifically structured Gua Sha pathways. Designed to seamlessly incorporate professional-grade sculpting into everyday home routines, it transforms traditional, experience-dependent Gua Sha massage into a reproducible, design-led system. By translating facial fascia direction and force distribution curves into tangible product logic, the device shifts home care from relying on manual proficiency to relying on structural design, ensuring consistency for every user.

This procedural control is primarily realized through its streamlined, wing-shaped V-contour. The geometry translates primary lifting paths into a physical guide; variations in surface width and continuous curvature create a stable contact band upon skin contact, naturally constraining gliding angles and directions to eliminate manual errors. The body is crafted from electroplated silver zinc alloy, balancing structural rigidity with stable conductivity. A high-polish surface reduces skin friction for a seamless glide, while conductive and insulated zones are clearly separated to concentrate energy at the electrodes. A silicone cushioning layer further stabilizes pressure distribution. This unified aesthetic derives from structural integration rather than decorative layering, featuring a seamless construction that achieves an IPX6 waterproof rating for safe use and effortless cleaning.

With the Gua Sha pathway structurally stabilized, the device employs three levels of EMS microcurrent tailored to specific zones: a low level for delicate periocular areas, a medium level for cheeks and nasolabial folds, and a high level for reinforcing the jawline. A built-in six-minute fixed program standardizes the session duration, preventing overexposure or incorrect intensity usage. Single-button control and clear level indicators simplify operation, ensuring the process remains within a strictly defined time and energy framework.

To complete the care cycle, the accompanying UV-C sterilizing charging dock integrates storage, disinfection, and charging into one step. Placing the device into the dock automatically initiates a five-minute ultraviolet sterilization cycle while charging via Type-C, establishing a closed-loop hygiene routine. Ultimately, the MR-2537 redefines scientific Gua Sha by replacing manual intuition with a rigorous framework where angles are dictated by geometry, time by software, and intensity by graded output.

Credits

Shenzhen Qianhai Nicemay Medical Beauty Instruments Co., Ltd.
Dewei Luo
Shenzhen Qianhai Nicemay Medical Beauty Instruments Co., Ltd.
Yongpeng Tang
Shenzhen Qianhai Nicemay Medical Beauty Instruments Co., Ltd.
Yicong Luo
Shenzhen Qianhai Nicemay Medical Beauty Instruments Co., Ltd.
Yating Nie
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