2026 | Professional

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This design is crafted for the modern mobile lifestyle, redefining the portability and efficiency of personal styling tools. Its core innovation lies in breaking free from the traditional reliance of straighteners on fixed power sources. Through a highly integrated battery and circuit system, the full functionality is condensed into a body no larger than a mobile phone, achieving unprecedented portability. It fits effortlessly into a handbag or pocket, enabling truly on-the-go use.
Performance-wise, the product achieves a critical technological breakthrough. By employing 6061 aerospace-grade aluminium plate instead of the conventional aluminium die-cast heating element, the overall thermal load of the system is significantly reduced. This enables the device to rapidly and evenly heat up to its optimal working temperature of 180°C within a mere 30 seconds. Compared to the typical 100+ seconds preheating time required by similar products, this represents a substantial efficiency gain, saving users valuable time.
This design precisely caters to frequent travellers, commuters, and busy urban professionals. Whether en route to meetings, before appointments, or during impromptu outings, it swiftly tames frizz and restores smooth, straight hair after travel disarray. More than a styling tool, it serves as a portable companion for maintaining polished appearances and confidence, making professional-grade styling accessible anytime, anywhere.
Credits
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Tongji Architectural Design Group Co . , Ltd
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Lighting Design - Architectural Lighting
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GUANGZHOU BEL BABY PRODUCT CO.,LIMITED
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Product Design - Baby, Kids & Children Products
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Xi'an Jiaotong University
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Product Design - Humanitarian / Emergency Design (NEW)
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Ralph Appelbaum Associates
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Interior Design - Museum / Gallery