2026 | Professional

MUSE Design Awards Gold Winner

Miaodi Light-Travel Backpack

Entrant

Hubei Deleya Trading Co., Ltd.

Category

Product Design - Travel Accessories

Client's Name

Country / Region

China

Driven by the urban commuter’s internal monologue—“To travel unburdened”—the Miaodi Light-Travel Backpack marks a profound return to the essence of mobility, shedding the physical burdens of modern life to embrace pure freedom. Weighing a mere 600g—equivalent to a single bottle of mineral water—this vessel accommodates a 14-inch laptop and daily essentials with effortless ease. At its design core is a precision-engineered 3D-cut, architecturally “enveloping” lid that functions as a lightweight shell, softly cradling the main body to break the conventionality of flat or sagging silhouettes, conveying restrained sophistication while providing a natural physical deterrent against theft. This creates a poetic tension between rigid structural integrity and relaxed suppleness, harmonizing hard-edged precision with graceful expansion through the signature “Coconut Grey”—a warm, marble-like neutral evocative of frosted coconut interiors that transcends gender and season.
Tactile sophistication is achieved through the “Washed Cloud-Rock” high-density fabric, which mimics the natural veins of stones polished by mountain streams, offering a skin-friendly softness that is 60% lighter than leather yet resilient enough to maintain Grade 4-5 color fastness. Structural endurance is further reinforced by double-needle lockstitching with a 700N seam strength—nearly triple the industry standard—ensuring the backpack remains pristine even after 400 oscillation cycles of rigorous stress testing under a 5kg load. Functionally, a nine-zone organizational system based on “movement logic” transforms the chaotic search for essentials into a three-second ritual of perfect order, enhanced by a one-second magnetic closure, 50mm pressure-distributing straps—30% wider than standard designs—and a breathable “air-feel” back panel. Certified by CMA for zero-formaldehyde and chrome-free production, the piece adheres to a “repairable” design principle to extend its lifecycle. By advocating for a “less but better” consumption philosophy, Miaodi serves as a resilient, long-term companion for the mindful traveler, proving that true elegance and composure begin with the purposeful refinement of complexity into effortless simplicity.

Credits

Yu Sun
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