2026 | Professional

MUSE Design Awards Silver Winner

EnerZoom Sports Series Charging Cable

Entrant

APEX CONNECT TECHNOLOGY LIMITED

Category

Product Design - Tech Accessories

Client's Name

Jiancheng Su

Country / Region

Hong Kong SAR

Gallery

About The Entry

EnerZoom Sports Series Charging Cable adopts innovative ball sports design, and integrates sports visual language into the connector and cable body. It breaks away from the homogenization of the charging cable market, creating a highly recognizable product family. With enhanced bend resistance and durable braided cable body, it transforms the charging cable into a lifestyle product with great expressiveness, collectable sense, and gifting appeal.

EnerZoom Sports Series Charging Cable draws inspiration from baseball, basketball, tennis, rugby, and soccer, capturing the representative shapes, colors, and textures of these five ball sports and incorporating the visual and tactile experience of each sport into the connector and cable body design. The braided cable body, connector housing, and printed or embossed graphics are mutually coordinated, building a highly distinctive product family appearance in a highly homogenized charging cable market.

With enhanced bend resistance and durable braided cable body, the product possesses stable plug-in performance and long-term reliability. By offering higher durability and emotional connection, the product’s life cycle is extended and the replacement frequency is reduced, helping users to keep and use the product for a long time, and thereby fostering a more sustainable consumption pattern.

EnerZoom does not simply overlay decorative patterns onto the charging cable. Instead, it genuinely integrates the visual language of sports themes into the connector shape, tactile experience, and overall product expression. It transforms distinct thematic concepts into a product form that is suitable for mass production and everyday use. Relying not on complex electronic structures but on a design-driven approach, EnerZoom ensures charging performance while elevating the charging cable from an ordinary accessory to a themed product that provides emotional value to users.

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