2026 | Professional

MUSE Design Awards Silver Winner

INIKIN Sakura Gyokuro Fresh-Brewed Tea

Entrant

INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

HANGZHOU HOTIDEA BRAND PLANNING CO., LTD.

Country / Region

China

Gallery

About The Entry

The INIKIN Sakura Gyokuro Fresh-Brewed Tea Spring Limited Edition redefines the sensory experience of ready-to-drink tea through an interactive ritual titled "Awakening Spring in Three Seconds".

The core of the design aims to forge a cross-temporal connection between China's profound tea culture and contemporary urban lifestyles through innovative "Fresh-Lock Cap" technology. The bottle's visual identity features ink-wash textured cherry blossom illustrations complemented by elegant cranes, merging Oriental heritage with modern minimalism to create a "portable spring landscape" for consumers.

The hallmark of this design is its deep sense of engagement: with a simple "Twist and Shake" of the cap, users personally trigger the tea-water separation device to witness the moment the freeze-dried tea enters the water. It dissolves rapidly within three seconds, transforming the liquid from crystal clear to a delicate, natural pink—achieved without any artificial pigments. This perfectly restores the fresh flavor of 100% hand-picked Sakura and premium Enshi Gyokuro tea. It is not merely a product opening, but a healing performance of color and aesthetics.

Credits

Yili Liquid Milk Marketing Department
Ge Yiqing
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